I would like to share with you a new marketing idea I heard about in the grapevine and I’m so excited to be part of this venture. So, I’m going to share it with you as well. Elevated perspective marketing is an unlimited opportunity for any business that wants to create an inspirational marketing campaign for their products or services. The quick tip for creating an effective campaigns is to set up what you call an “EQA.” EQA stands for Escalating Qualifications or Elapsed Time. When you say the words “EQA” in a sales letter, the recipient is likely to think about the number of minutes it takes from sale from day one until financial experts say it’s time to close.

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