I used to work for a large advertising agency. We used to try to get every client to the highest common denominator. We would tell them “you are the best-looking customer on earth”. In those days, I didn’t think it was very helpful.
I think there is a difference between the customer and the client when it comes to marketing metrics. The client is the face. The customer is the number on the bottom. The objective is to drive the customer to the most efficient channel possible. If you are the most efficient channel, your customers will have access to you. I don’t think marketing metrics are very helpful here because your goal is different than the goal of your customer. Your goal is to drive the customer to the most efficient channel possible.
The goal of your customer is to get the most information possible about you, whether it is by buying a product, signing up for your newsletter, or clicking on your advertisement. If you have the most information, you will be the most efficient channel. If you have the least information, you will be the most inefficient channel.
A customer with a bad message will be far more likely to buy your product and be more likely to see your product in the first place. Similarly, when you’re selling a product, your customer will be more likely to buy that product and be viewed in the first place. The message is more important than the product.
We have no idea who’s selling our products or how they’re selling. Maybe you just want to sell your product and not have to deal with people who have the same message.
Maybe you are selling your product and have the best marketing in the world. Maybe you are selling your product and youre doing it well. Either way, you need to be able to sell the message without the product.
I think marketing (and sales) is a lot more complicated than that. The easiest way to illustrate that is to refer to any of the numerous articles that Google has published about the topic. Some of these articles have been written by people who have done some of the most advanced research on this topic, and they were all created with the goal of explaining a bunch of complex concepts in a way that everyone can understand.
Marketing and sales is another topic that is far too complicated to explain in a few paragraphs here, but it is one of the most misunderstood subjects in all of marketing. The way it is usually explained is in terms of selling the product, which is an oversimplification of sorts. The reality is much more complicated and it’s often best to look at the marketing as a service, rather than a product.
The first step to understanding marketing is to realize that marketing is a service. The reason that marketing is such a difficult subject to explain is because most people think of marketing as a product. But that’s not true. Marketing is not just a product. Marketing is also a service. As such, you can’t call the product “marketing.” You have to call it “advertising.
Advertising is marketing that is a service. Marketing is a service by which you market your product.